Norrlands Guld

The principal character is Ingemar, a very laid back man who lives a simple life with friends.

The Catchphrase "Varför inte vara dig själv för en stund?"

In 2006, ads started to appear for an upcoming movie called Snart är det lördag igen (soon it's Saturday again) which was being directed by comedian Henrik Schyffert.

It was to star Pontus Gårdinger as Ingemar and was presented as a dramatic revenge story with a completely different tone than the previous commercials.

It did however spawn a 30-minute mockumentary video where Schyffert and others involved talk about how everything went wrong with the shoot.