Built about 1840 and significantly modified in 1900, it is one of a small number of surviving dime stores in New Hampshire, and is architecturally unusual in the state for its "boom town" false front facade.

[1] The North Conway 5 and 10 Cent Store occupies a prominent position on the east side of Main Street in downtown North Conway, at its junction with Kearsarge Street.

It is a 2+1⁄2-story wood-frame building, with a gabled roof that is obscured by the western-style false front, which extends a full three stories.

The interior's appearance dates to the turn of the 20th century, with a tin ceiling and plaster walls with vertical board wainscoting, counter displays of glass and wood, and maple floors.

An ell at the rear of the store has linoleum flooring and acoustic paneling on the walls, with a dropped ceiling above.