Northwestern University Master of Product Design and Development Management

Coupling their human-centered design with the practical realities of technology and organizations, the MPD² program seeks an education that leads to innovation and profitable products.

The MPD² program is directed by Walter B. Herbst, Richard M Lueptow and Greg Holderfield.

The second year students refine the process of PD&D, learn product development essentials and market integration.

Their expertise in user research, strategy and new product development provide students with a well-rounded educational experience.

[4] His work has been exhibited in galleries across the nation and has been published in The Wall Street Journal, BusinessWeek, Forbes and Wired.