[citation needed] The largest ethnic group in Nowshahr is the Mazandarani people and they speak the Kojuri dialect of the language.

[citation needed] The city has been slow to industrialize due to environmental considerations and having an already vibrant economy based on tourism, ship transport and agriculture.

With its humid, subtropical climate, sea bathing in the waters of the Caspian, and the natural environment of its mountains, Nowshahr has long been a destination for domestic tourism in Iran.

[citation needed] It attracts visitors by the hundreds of thousands every year to its hotels and private villas, by virtue of its transport links with the other cities of Northern Iran.

[citation needed]Noshahr was home the Shamoushak who competed in the Persian Gulf Pro League from 2003 to 2006.