The Not Forgotten combats isolation and loneliness in the Armed Forces community by providing entertainment, social activities, challenge holidays and respite breaks for those who are wounded, injured, and sick.
Cunningham established The Not Forgotten Association on 12 August 1920, with the object of providing entertainment and recreation for the war wounded, to alleviate some of the struggles that they were facing and give them something to look forward to.
Thanks to the generosity of other charities and the public, as well as the firm backing of the Royal Family, hospital visits and tea concerts were followed by outings, drives and gifts such as fruit, chocolate and cigarettes.
In 1926, the Association officially defined its task as being ‘to provide comfort, cheer and entertainment for the wounded ex-servicemen still in hospital as a result of the Great War'.
However, they have also added respite breaks and challenge holidays to their services, so that younger and more ambitious veterans can boost their confidence and wellbeing through activities like skiing, and hiking.
For some veterans, who are bed-bound or isolated at home, their services can also include the delivery of televisions, TV licenses, online concerts, gifts, and phone calls.