Not Just A Label (NJAL) is a London and Los Angeles–based global fashion industry platform, virtual showroom, and online community that connects independent designers with consumers.

[12] In March 2012, NJAL received a grant from the British Council to travel to India during Lakmé Fashion Week in order to develop business relationships in the country.

[1][13] In 2012, NJAL participated in a three-week tour of Eastern European fashion weeks where the company delivered workshops and scouted talent in Bratislava, Kyiv, Łódź, Belgrade and Riga.

[21] In 2014, NJAL partnered with Matteo Marzotto and the Fiera di Vicenza center to hold the company's first offline event called "Origin Passion & Beliefs."

[31] In 2017, NJAL closed “The Shop” in order to focus on the core components of the community that helped designers gain exposure and network.

[34] Working with a network of brands across industries, NJAL+ provides designers with exciting shoppable capabilities and tools that include services and products in sales, marketing, manufacturing, education and showcasing.

[3][18][25][35] Celebrities who have purchased items from designers showcased on NJAL include Rihanna, Lady Gaga, Alice Dellal, Pixie Geldof, Paris Hilton, Taylor Swift, Katie Holmes, Whitney Houston, Fergie, Elle Mcpherson and Beyoncé.

Representatives from NJAL visit fashion week events, institutions, showrooms and studios looking for emerging designers with established look-books before providing exposure via editorial coverage and social media.

The platform includes a search capability and designer directory indexed alphabetically as well as by country, womenswear, menswear, shoes, bags, accessories, jewellery, organic products, etc.