It stars Zoey Deutch as a young woman who desperately wants to be famous and beloved on the Internet, succeeding when she pretends to be a survivor of a bombing.

Struggling with both her job and making friends, Danni, after getting high off a hit from her co-worker and social media influencer Colin, whom she has a crush on, lies about attending an upcoming writers' retreat in Paris to impress him.

Danni spends the next week posting edited pictures of herself in Paris from her Brooklyn apartment and creates a website for the fake retreat.

At a trauma support group, she meets and befriends teenage anti-gun activist Rowan Aldren, a school shooting survivor who has a large social media following.

A month later, Danni is attending a support group for individuals who are victims of online shaming, where she is encouraged to make amends with those she hurt.

In June 2021, Zoey Deutch was announced to star in the film, with Quinn Shephard directing from a screenplay she wrote, with Searchlight Pictures set to produce, and Hulu distributing.

[2] In August 2021, Dylan O'Brien, Mia Isaac, Embeth Davidtz, Nadia Alexander, Tia Dionne Hodge, Negin Farsad, Karan Soni and Dash Perry were announced to star in the film.

"It was interesting to me that a large chunk of the audience seemed genuinely upset by the fact that the film was about Danni, and so I just wanted to kind of poke at it a little".

"That its warning went the wrong type of viral this weekend only goes to show that films about the ills of social media will always be two steps behind the real thing.

[10] Whip Media, which tracks viewership data for the more than 21 million worldwide users of its TV Time app, reported that Not Okay was the ninth most anticipated film of July 2022.

The website's consensus reads: "Even if it may not add much to the discourse, Not Okay makes some salient points about online life, with extra sparkle added by an effervescent Zoey Deutch.