The tour launched May 2012 in Los Angeles, United States and included headline performances and festival appearances throughout North America, Europe and Asia.

"Thinking about going back on the road is both thrilling and terrifying in equal measure", lead singer Shirley Manson stated in a press release for the launch of the album and tour; "…but we’ve always enjoyed a little pain mixed in with our pleasure.

"The gig sold out in 5 minutes flat so we know its going to be full of hardcore fans who have been waiting on our new record with unbelievable patience and overwhelming enthusiasm.

Newly debuted tracks from Not Your Kind of People were "Automatic Systematic Habit", "Blood for Poppies", "Control", "Man on a Wire" and "Battle In Me".

Songs introduced during the run include "Milk", "Cup of Coffee" and "You Look So Fine" returned to the set over the course of the tour, while Not Your Kind of People tracks "Big Bright World", "Not Your Kind of People", "The One", "Beloved Freak" and "I Hate Love" were debuted and performed in concert, while a cover of "Because the Night" was introduced in 2013.