It was owned by Univision Communications and was supposed to be targeted at the Hispanic and Latino community in the United States.
In May 2011, Univision Communications announced three new cable television channels to strengthen its position in the Latino market and diversify revenues, including one dedicated to news and information.
[1] Latinos were the United States' fastest growing population according to the 2010 census, which has prompted media companies to increase their presence in Spanish-language television.
From 2000 to 2010, the Univision network's primetime news magazine Aquí y Ahora increased its viewership while its English-language counterparts on ABC, NBC and CBS lost half their viewers.
[2] Among the channel's first hires were British-born Karl Penhaul, Chilean photojournalist Carlos Villalon, and Mexican-born María Antonieta Collins.