The festival does not aim to be the biggest of its type, but to become Europe's "largest blues experience", which is reflected in their emphasis on quality over quantity.

Presently, the "operation capital " controlled by the Foundation is NOK 900,000, which has been accumulated as a result of the economic success of previous festivals.

[citation needed] Each year, young people between the ages of 14 and 18 are given the opportunity to be a part of the "New Generation of the Blues".

Participants, though mostly from Norway, come from as far away as Mississippi, U.S.A. Professional instructors, with backgrounds ranging from studio, touring and television, guide the seminar's students through "one on one", as well as group classes.

The seminar includes the disciplines of harmony, playing by ear, instrument/equipment maintenance and the "music business".