They are headquartered in Grants Pass, Oregon and are known for their work with the AR-15 platform[1] and the KeyMod attachment system.
Their slogan is “the All-American Badass Rifle Company.”[4] In 2012 Noveske introduced KeyMod, a new system for attaching weapons accessories which soon became an industry and military standard.
[7] The company was restructured after Noveske's death, in 2014 Tim Dillon took over as president and chief executive officer.
[9] In 2019 Noveske introduced a water gun styled after their AR pattern rifles.
[10] It was produced in collaboration with lifestyle brand URT Inc.[1] In 2019 Noveske released their fourth generation of AR platform rifles.