Novi Pazar (Bulgarian: Нови пазар, "new marketplace") is a town in Shumen Province, northeastern Bulgaria, located in a hollow between the Shumen, Ludogorie and Provadiya plateaus, on the banks of the Kriva Reka ("twisting river").

It is the administrative centre of the homonymous Novi Pazar Municipality.

[1][2][3] The town may have been first mentioned in 1444 in a document by the German writer Michael Beheim before the Battle of Varna, although this is disputed.

A monastery school was founded in 1840 on the idea of Iliya Valchev and a chitalishte (cultural centre) followed in 1872.

The town was liberated from Ottoman rule in the Russo-Turkish War of 1877-78, not being a site of significant fighting.