Novy Subay (Russian: Новый Субай; Bashkir: Яңы Субай, Yañı Subay) is a rural locality (a selo) and the administrative centre of Novosubayevsky Selsoviet, Nurimanovsky District, Bashkortostan, Russia.

Novy Subay is located 23 km east of Krasnaya Gorka (the district's administrative centre) by road.

Kaznatash is the nearest rural locality.

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