Classmates Cacie Dalager and Bradley Hale met in their high school marching band when they were both sixteen years old.

[3] Dalager and Hale were joined by Brad's sister Britty on keyboards, and school friend Justin Schweim on bass for the recording of their first EP and their first few shows in the Minneapolis area.

[citation needed] Shortly before they began recording their first album, Schweim left their live setup, and Christine Sako stepped in.

[13] The band began 2011 as a support act on all dates of Hellogoodbye's winter tour, along with Jukebox the Ghost, You, Me, and Everyone We Know, and Gold Motel.

[citation needed] Now, Now made their television debut on Late Night with Jimmy Fallon on November 7, 2012, performing "Thread".

[citation needed] 2015 saw no new touring or new releases, but the band continued to interact with fans through social media, maintaining that the new album was still being written.

[citation needed] On May 8, 2017, Now, Now deleted all previous content from their Twitter and Facebook pages and posted a short teaser video, with no accompanying comments.

They had posted a number of teaser videos to their social media accounts in advance of the release, and they premiered the song on September 14 on The Fader.

[24] The band published a third single, "AZ", on March 1, 2018, and announced the title of their new album, Saved, set for a May 18 release date.