In 1995, Morissette released her Grammy-winning, internationally acclaimed debut album Jagged Little Pill through U.S. label Maverick Records.

Executives at Maverick persuaded MCA Records to withdraw all copies of Alanis and Now Is the Time from circulation, and they did not mention either album in the promotional material for Jagged Little Pill.

[3] According to Spin magazine, Morissette's transformation from "the Debbie Gibson of Canada" to an alternative rock musician made some Canadians skeptical.

Morissette's contract with MCA expired after the release of the album, and she said "It was kind of a blessing that it was over, because I wanted to start out with a clean slate, not only personally but career-wise, too.

The focus for me then was entertaining people and getting my feet wet in the business, it was about being young & having fun as opposed to sharing any revelations I had at the time.