Now That's What I Call Music (also simply titled Now or Now 1) is the first album from the popular Now series that was released in the United Kingdom on 28 November 1983.

[1] In July 2018, the album was newly remastered and re-released on CD, vinyl and cassette to commemorate the release of the 100th volume of the series.

[3] The idea for the first album in the series came from Virgin Records boss Richard Branson and his associate Simon Draper.

They had decided to make their own compilation albums, in collaboration with EMI, in order to include the biggest hits of the day in one record.

Branson had previously gifted Draper a copy of a vintage advertising poster featuring an illustration of a pig listening to a "singing" chicken, which had just laid an egg, bearing the caption "Now, That's what I call Music".