It was released on October 14, 2016, as the lead single from his debut mixtape, Morse Code (2017).

In an interview with Genius, Sage the Gemini spoke on the creation process behind the song: I was working with APG (Artist Publishing Group) for a very long time and I remember when I was like 19, we tried to come up with a candy song but we just could not do it.

[2][3]The song's accompanying music video premiered on December 3, 2016, on Sage's YouTube account.

[4] "Now and Later" debuted on the Bubbling Under R&B/Hip-Hop Singles chart after it was featured in promotion as a Snapchat filter in late November 2016.

[5] It later peaked at number 93 on US Billboard Hot 100 for the week of February 25, 2017.