The song was sent to radio on March 27, 2018, as the third single from Eminem's ninth studio album, Revival (2017).

An extended version was released ten days earlier on March 17, 2018.

[1][2] On March 11, 2018, the artists performed the song's extended version live at the 2018 iHeartRadio Music Awards.

The performance centers around the theme of gun violence, featuring a new verse by Eminem at the beginning, which was inspired by the aftermath of the Stoneman Douglas High School shooting.

[3][4] Alex Moscou, a survivor of the shooting, introduced the performance with a speech: "We're tired of hearing politicians send their thoughts and prayers to us, and doing nothing to make the necessary changes to prevent this tragedy from happening again.