In order to help people outside of the resort town Townsend later gave the formula to Dr. George Bunting, a graduate of Washington College in Maryland, who for many years denied the transaction.
[5] The Noxzema product was promoted through radio and print advertising, and continued to achieve increasing sales throughout the United States during the 1940s.
[8] Its television commercials for Noxzema Shave Cream by the William Esty Advertising Agency caused a sensation when model Gunilla Knutson asked men to "take it off, take it all off" (referring to facial hair).
Alberto-Culver was subsequently bought by the Anglo-Dutch consumer goods company Unilever on September 27, 2010, for $US3.7 billion.
[9] In 2016 the Noxell Company headquarters are located in a plant in the Baltimore suburb of Hunt Valley, Maryland; the facility also houses the cosmetics division of Procter & Gamble.