Nuestro

Nuestro was the first nationally published, monthly, general-interest magazine, in English, for and about Latinos in the United States.

Up until this time only "special interest" magazines for Latinos existed and were printed in Spanish.

This is from the New York Times article written by Philip H. Dougherty, Feb. 22, 1977 (See citation below): "Unlike all the other publications aimed at this market (estimated at from 2.6 million to 3.2 million households with an annual income of some $30 billion) Nuestro will be virtually entirely in English except for a brief Spanish synopsis preceding major features."

In 1972 he started a company (corporation) in Washington called Nuestro Grafico Inc., with $650 in seed money ($500 of which came from Joan Gramatte, co-owner and art director, and $150 came from Lopez).

With Lopez as publisher, the editorial department was headed by Editor-in-Chief Charles Rivera, co-managing editors, José M. Ferrer III[5] and Philip Herrera, both of whom were formerly associate editors at Time, Art Director and co-founder, Joan Gramatte;[3] along with Senior Editor, Dolores Prida.