[citation needed] As well as the Charts, the magazine included interviews with pop stars of the day as well as centre pin-ups.

These were sometimes by well known people in the music industry such as producer Pete Waterman, DJ Bruno Brookes or by staff writers who went under pseudonyms.

[citation needed] Unlike Smash Hits, Number One made no secret of the fact the two were in direct competition and would very often refer to said magazine as "Sm*shed Tw*ts" and other less flattering terms.

The approach it took to feature writing was more personal, in that the writers would show more of their own character and were not afraid to criticise their interviewees, where Smash Hits would remain more neutral.

In the end Smash Hits won out due to its higher page count and glossier appearance, while remaining at a similar price to Number One.