Nuru (massage)

'slippery') is a type of massage involving full body contact, where both the masseur or masseuse and client are nude and coated with gel, traditionally made from nori seaweed.

[1] The practice originated in Japan in the mid-20th century and is associated with relaxation and sensuality.

Traditionally, nuru massage was intended as a form of intimate but non-explicit therapeutic bodywork, focusing on relaxation and physical connection.

However, in its modern, globalized form, particularly in adult entertainment contexts, it is often associated with erotic services, including what is colloquially referred to as a "happy ending".

[further explanation needed] Due to this association, nuru massage can fall under legal prohibitions against prostitution and brothels in many jurisdictions, including Japan.