The platform focuses on browser, downloadable and mobile games,[1] offering microtransactions and purchasable options.

Although they began with the release of card battle RPG “Lord of Valkyrie,” Nutaku has rapidly expanded its selection to include online games of the card-battle, adventure,[6] city building,[7] and sim genres.

[14] At Anime Expo 2017 in July, Nutaku held a panel in which an employee, expressed the platform as being "the steamy Steam".

[20] in 2020, Nutaku launched the website celebratehentai.com,[21] an initiative to "put together a platform to showcase hentai, the many shapes and forms it comes in, and shed light on the wonders it has to offer".

[22] In early 2021, Nutaku launched the #nowinutaku campaign [23] a "series of safe-for-work advertisements that will reinforce the website’s position as a inclusive adult entertainment brand".