Abhishek Jain, Mikhil Musale and Anish Shah met during an international film festival in Ahmedabad and founded CineMan productions in 2010.

[3] The first film produced by the company was Jain's directorial debut, Kevi Rite Jaish.

The production subsequently produced the 2014 film Bey Yaar.

[4] Abhishek Jain had approached Anurag Kashyap to produce Kevi Rite Jaish; although Kashyap was impressed with the script, the collaboration did not work out for the film.

[8][9] The first original show released on the platform was Vitthal Teedi, a drama series starring Pratik Gandhi and directed by Jain.