[6][7] Every month the magazine had a different content focus such as health, relationships, home improvements, weekend getaways, Pride, sports, arts and entertainment, business and more.

OutNow had a high non-gay readership for a gay publication since it also reported on culture, business, politics and housing topics that are ignored by other local press.

[3] An electronic version of the magazine was offered on its website, along with daily news updates, blogs, feature stories on health, travel, sports and more.

[9] With more than 300 distribution sites, thousands of subscriptions and the online magazine there were an estimated 30,000 or more readers in the region that includes Silicon Valley/San Jose, San Francisco, Oakland and Santa Cruz areas.

[3] Gillard changed the name removing the exclamation mark believing that the coming out process should be treated as a personal issue and not dictated by outside forces.

[14] It was picked up by the San Francisco-based Bay Area Reporter as part of a story of similar incidents faced by other LGBT publications.

[1] OutNow reported that due to the state of California's budget woes they had lost major advertisers such as Santa Clara County's HIV prevention campaign, and the city of San Jose's ads aimed to getting gay people to move downtown.

[1][16] Another major advertiser, American Musical Theater of San Jose, went bankrupt owing thousands for previous ads.