The OODA loop (observe, orient, decide, act) is a decision-making model developed by United States Air Force Colonel John Boyd.
The OODA loop has become an important concept in litigation,[1] business,[2] law enforcement,[3] management education,[4][5] military strategy and cyber security, and cyberwarfare.
[6] According to Boyd, decision-making occurs in an iterative cycle of "observe, orient, decide, act".
Jamie Dimon, chairman and CEO of JPMorgan Chase, has said he uses the OODA loop in scenario evaluation.
Aviation historian Michael Hankins, for example, writes that "the OODA loop is vague enough that its defenders and attackers can each see what they want to see in it.