OVO Sound (short for October's Very Own) is a Canadian independent record label, founded in 2012 by rapper Drake, producer 40, and manager Oliver El-Khatib.

The label has signed acts including PartyNextDoor, Majid Jordan, Roy Woods, Dvsn, Baka Not Nice, Popcaan, Smiley, and Naomi Sharon.

[9] In April 2013, it was reported that Drake was close to signing the label's first recording artist, PartyNextDoor, which he ended up revealing shortly thereafter.

Makonnen would eventually leave OVO Sound in April 2016, wishing to pursue his interests as a solo artist with Warner.

Canadian rap artist Roy Woods and R&B duo Dvsn, composed of singer Daniel Daley and producer Nineteen85, soon joined the label in 2015 and 2016, with each act releasing an EP and studio album respectively.

Sirius is just the closest thing we have to those days of glory radio moments and I still get a massive amount of joy premiering music when I know that everyone is listening at the same time.

[26] On November 9, 2020, it was revealed via the OVO Clothing Instagram account that NHL Hall of Famer Wayne Gretzky would be a model for the Fall and Winter 2020 collection.

Also featured in the collection was former Canadian Olympian Ross Rebagliati,[28] who won a gold medal in Giant Slalom Snowboarding in the 1998 Nagano Olympics.