[1][2] The first edition was released with 70 pages on 10 November 1928, and was published by Empresa Grafico Cruzeiro S.A. of Dr. José Mariano Filho in 152 Rua Buenos Aires.

Since its inception it established a new language in the Brazilian press: graphic innovations, publishing great articles, with emphasis on photojournalism.

[6] It strengthened the partnership with reporter-photographer duos, the most famous being formed by David Nasser and Jean Manzon who in the 1940s and 1950s, produced stories of great impact.

[7] The magazine made it clear in its first editorial that it differed from its "older sisters who were born from the debris of Colonial Rio", putting itself at the forefront of modernity combining its name to modern technology: "O Cruzeiro will find in its birth the skyscraper, the radio, and the air mail ".

The end of the empire of Chateaubriand's Diários Associados caused a hiatus between mid 1975, and September 1977, when o Cruzeiro returned under the leadership of Joaquim José Freire Lagreca.