The plot has the actors Murilo Benício, Alexandre Borges, Cláudia Raia, Malu Mader, Christiane Torloni, Ísis Valverde, Caio Castro, Fernanda Souza, Dira Paes, Giulia Gam, Sophie Charlotte, Juliana Alves, Mayana Neiva, Maria Helena Chira and Thaila Ayala in the leading roles.
Under the flamboyant personality and seductive affected Jacques Leclair hides the fun and kitschy André Spina, a father of four, who works with the segment of dresses for parties.
Born in the same village Belenzinho neighborhood on the east side of São Paulo, and enemies since childhood, André Spina and Ariclenes Martins always played everything: toys, friends and girls.
Well off, living in a duplex Garden Analia Franco and the children's aunt, Julia (Nicette Bruno), who created him as a son, André dreams become an elite stylist, and it is in this context that he know Jaqueline (Claudia Raia).
Elegant and indisputable good taste, lives a broken marriage with Breno (Tato Gabus Mendes), with whom he has a daughter, Thaísa (Fernanda Souza), which is nothing like her mother.
She begins to edit the creations, making small adjustments to the original sketches and turning them into sophisticated pieces dresses, leading the designer to realize you need that woman as his right arm.
She is a great friend of Stela (Mila Moreira), personal stylist who advises companies and individuals, and has a column in the respected magazine Fashion Brazil.
Until Jaqueline hires Clotilde (Juliana Alves) to work in the studio, not realizing that the purpose of the girl of humble appearance is win and marry Jacques Leclair.
While waiting to be honored again by luck, and sure will do a brilliant idea to recover the fortune he had a day Ari invents projects ever go right, always with help friend Chico (Rodrigo Lopez) of a type messier than he.
Ari takes the designs made by Luti for Marta and Nicole (Elizangela) seamstresses, their neighbors in Belenzinho confeccionarem models, and reveals his plan to become a famous Spanish couturier.
The dress makes huge success and everyone wants to know the name of the stylist responsible for the design, generating a ti-ti-ti around the identity of Victor Valentine, Ari manages to keep a secret until the final stages of the plot.
What Ari ignores is that the sweet old lady who sews dresses for dolls, source of its success, is actually Cecilia (Regina Braga), a missing mother of Andrew.
With the care and treatment received at the clinic where Ari left, the mother of Andrew reclaims memory and sanity, and back to the family, demanding a truce between the two.
Ari, who spent the entire novel trying to win back his ex-wife, Susan discovers that Martha is the woman of your life, and ask the seamstress in marriage.