Released in Australia on 18 July 2005, it peaked at number 21 on the ARIA Singles Chart.

The Ben Quinn directed music video won the ARIA Award for Best Video at the ARIA Music Awards of 2005.

[2] End of Fashion have been criticised for their uncredited copying of the guitar riff from the Pixies song "Where Is My Mind?"

Rockus Online Magazine reviewer Jonathon Miller called the song "disturbingly Pixies-ish" and went on to write: "End of Fashion are having no problem appealing to the 95% of people that haven't heard (and still remember) the Pixies' "Where Is My Mind?"

and have never experienced a truly exciting live show, and if that's what the band is aiming for, then they are a complete success.