10% of the proceeds from the sales of Oaklandish items goes to local non-profit community groups through the "Oakland Innovators Award" grant program.

[12][13] These projects aimed to infuse cultural content into negative urban spaces during a time of rapid development in the city.

When the space closed, Oaklandish began selling their wares from a modified camper van at street festivals and farmers markets.

[16][17] Every year, the flagship store gives away t-shirts to Oakland Unified School District students who earn a grade point average of 3.5 or higher.

[18] Oaklandish also produces "Dubs Gear," a label of Golden State Warriors clothing that is independent of the franchise.