Mosaic Fashions

In September 2001, the management team of Oasis Stores Plc acquired the company via Sierra Acquisitions Ltd., supported by PPM Ventures.

[2] In November 2003, Oasis and Coast were acquired from PPM Ventures by a secondary management buyout, supported by Baugur Group hf.

Noel Ltd. was established as the takeover vehicle, which in June 2004 was renamed Mosaic Fashions, when it acquired the Karen Millen and Whistles brands.

[3] The company was backed by a series of investors, including Jón Ásgeir Jóhannesson, Don McCarthy and Kevin Stanford.

[7] The deal saw Aurora take on the majority of Mosaic's ongoing retail stores including Coast, Warehouse and Oasis.