Obama logo

The latter had been brought on board early on by David Axelrod, Obama's chief campaign strategist, although it had never done a political identity before.

Creative director and brand strategist Sol Sender led the design team of three which included Amanda Gentry and Andy Keene.

"[5] The design began late in 2006 and the finished logo made its debut when Obama officially announced his candidacy for presidency February 10, 2007 in Springfield, Illinois.

[1] John Slabyk and Scott Thomas, designers with the Obama campaign oversaw the customization of the logo for 12 different identity groups as well as for each state with 50 additional versions.

The Boston Globe beamed that "the ever-present rising sun logo has the feeling of a hot new Internet company.

David Morrison, president of Philadelphia-based market research firm Twentysomething Inc., said the logo has "a nice, contemporary, dynamic, youthful vibe about it.

[14] Leader of the Hungarian Alliance Krisztián Forró was accused of plagirazing the Obama logo for his campaign in the 2024 Slovak presidential election.