[1] Storm 360 has spawned a lot of Nigerian entertainers including Naeto C, Ikechukwu, Sasha P, General Pype, L.O.S., Ms Jaie, Tosin Martins, and Yung 6ix.
His father, Anthony Ukpabi Asika, was administrator of East Central State, Nigeria during the military regime of General Yakubu Gowon.
Asika has wide transnational business interests in areas including oil and gas, real property, information technology, agriculture, sports, media & entertainment.
He was equally DJ and promoter of over 200 events at universities and clubs in London, using venues such as Legends, Dingwalls, Camden Palace, Brighton Hippodrome, Wall Street, Shaftesbury's, Crazy Larry's, Roxanne's, and L’Equipe Anglaise.
[5] Asika is the Chairman of OutSource Media, a leading communications and content company that has been involved in the production of Nigerian reality television programming such as Big Brother Nigeria, The Apprentice Africa, Dragons Den, Glo Naija Sings, Vodafone Icons Ghana, Calabar Rocks, Amstel Malta Box Office, 100% Naija, And the Winner Is..., Football Legends,[6] The Voice, and Ignite Africa.
Asika’s latest project is a 10-part documentary called Journey of the Beats which according to Punch Newspaper, aims to tell how the “...present generation of Nigerian artists found their confidence and identity through music and how it enabled the enormous growth of youth culture in Nigeria and on the African continent.