Obor stands in the place of "Târgul Moșilor", a fair famous throughout Wallachia, which was held twice a week.
It covered about 16 city blocks and included a variety of indoor and outdoor market spaces, with goods ranging from compact discs to live chickens.
[2] Informally, the market spilled into the surrounding neighborhood, both in terms of street vendors and in terms of the nearby Magazin Universal ("Universal Store") named Bucur Obor, a large commercial building and housing estate (officially named the ALMO housing estate, built in 1975 and renovated in 2013 and 2017) that has been parcelled up into hundreds of small, independent retail stores.
The Veranda Mall, which lies close to the Obor metro station, was inaugurated in October 2016.
In Romanian popular culture, the neighborhood is referenced by Gică Petrescu in his song Uite-așa aș vrea să mor, in which the artist playfully expresses his desire to be buried in a tavern in the area with a glass of red wine in his hand.