Odell's is a supplier of popcorn topping and popping products to the concession industry in the Americas.
The problem with creamery butter is that it needs to be refrigerated and when melted it separates into water, milk solids and butterfat so it had to be constantly stirred before being put on the popcorn.
This process led to the introduction of Odell's Anhydrous Butterfat for use on theater popcorn,[3] it was an immediate success with theatres.
At the time, Odell Concession Specialty Co., Inc., consisted of five theatres and what is commonly referred to as ‘the Butter Company’.
Within five years of Virgil's death, the company was split up and the three share holders chose to own and operate the theatres.