[1] According to an interview with music journalist, Lina Bastidas of PopDash website on 3 November 2011, Stryder stated that the track's lyrics were inspired by his life currently feeling like he is on a rollercoaster, at the time of the song production.

Monaghan and Barber were also two of the three directors of Stryder's 2011 Mobo Award winning music video for his previous 2011 hit single in the UK, "Spaceship".

[5] The music video finds Stryder in a Red colored Mustang driving, followed by him being on roller coaster at the MGM Grand Adventures Theme Park, with a group of females, whilst at the same time he proceeds with athemic choruses over electro house beats.

[6] The remaining final scenes in the music video are split with footages of a few members of the grime supergroup and production team Ruff Sqwad, production team TMS, and of Stryder celebrating his 25th birthday, dancing with a group of females on the balcony of an MGM Grand Las Vegas hotel suite, then finally closing the music video with him blowing out the candles on his Star In The Hood decorated Birthday cake.

[6]On Wednesday, 5 October 2011, Tinchy Stryder performed the song live at the 2011 MOBO Awards (Music of Black Origin), which was held at the SECC (Scottish Exhibition and Conference Centre) in Glasgow, Scotland.