(or S.I.T.H) is an international mid-range to luxury clothing company founded by music managers Archie Lamb and Jack Foster.

Star in the Hood specializes in men's, and women's lifestyle streetwear and accessories, stocked at JD Sports in 155 stores in the United Kingdom, also in Europe, and Southeast Asia.

[1] In December 2011, Star in the Hood began its steps to creating its flagship stores in Asia.

In May 2012, Star in the Hood began its steps to expand its range and start creating suits, dress shoes, footwear, lingerie, and undergarments.

[3] Star in the Hood has also collaborated with many other famous brands, such as Nike,[8] G-Shock,[9] and Apple Inc, and collaborated and worn by musicians and people such as Rihanna,[10] Alexis Jordan,[11] Emily Deyn (Sister of Agyness Deyn),[12] Frankie Sandford,[13] Tinie Tempah,[14] Jodie Connor,[12] and Maria Falbo (Female Professional skateboarder).