[1] The magazine held the license for the Sega Dreamcast console in the UK and featured a DreamOn demo disc on almost every cover.

The magazine also featured complete games Sega Swirl and Planet Ring on its front cover.

London-based Dennis Publishing won the licence to publish the official Dreamcast magazine in the UK in 1999, taking over from EMAP who held the licence for the official magazine for Sega's previous console, the Sega Saturn.

[5] Before launch Dennis Publishing stated that their intended target market was "predominantly, but not exclusively, 22–30 year old males, who may or may not have an existing interest in gaming.

The game was playable across the whole continent of Europe so players in the UK could play people from France, Spain, Germany, etc.