[5] At the 25th Golden Disc Awards, Girls' Generation became the first female group to win the Album Daesang prize in the ceremony's history with Oh!.

was high, as physical and online pre-orders of the album totaled 150,000 copies.

[7] In April 2010, one of the songs in their album entitled, "Forever" was featured on the OST of the drama Pasta.

Han Dong-yoon of IZM felt that "Oh" was less interesting musically compared to "Gee" and "Genie".

[21] Han also gave Run Devil Run a negative review, where he questioned the group's abrupt change in concept by writing "The person who used to cutely cling to you and call you Yeon-buk oppa has now changed her attitude 180 degrees, saying she will now kick you to the curb".

[22] Seong Won-ho of the same publication gave the single "Run Devil Run" 1.5 stars out of 5, feeling that the translated Korean lyrics and vocals were a downgrade from the original version by Kesha.[23]"Oh!"

was first performed live on January 30, 2010, on MBC's Music Core, as part of their "comeback stage".

However, there was a technical error in MBC's broadcast, with a few seconds of dead air near the end of the performance; the network was subsequently flooded with complaints.

[28] Starting from March 11, 2010, photos of the members were released online showcasing a dark concept, so called Black SoShi.

[29] In the run of promotions for the song, an official iPhone application was released, available in free and paid versions.

Beginning in 2011, the group embarked on their Girls' Generation Tour, which started on July 23, 2011, at the Olympic Gymnastics Arena in Seoul and ended at the Impact Arena in Bangkok on February 12, 2012.