Written by Murs, Adam Argyle and Martin Brammer, it was released by Epic Records as the album's third and final single on 1 April 2012.

The accompanying music video for the song, directed by Marcus Lundin, features Murs being smitten by a girl and looks all around the shopping centre to find her.

Murs wrote the song with Argyle and Brammer after being inspired by seeing an attractive girl whilst on a lunch break from recording sessions for the In Case You Didn't Know album in summer 2011, and the song tells the story of a man who falls in love with a girl at first sight, and that his lack of rationale does not matter to him as he is "dreaming of a life that anybody else would die for".

Lewis Corner, writing for Digital Spy, awarded it four out of five, and praised the song as an "ear-grabbing tune" with "a dashing brass section and toe-tapping guitar riff so colourful and suave that even a Disney Prince Charming would struggle to compete with".

The first televised performance of the song was on The Graham Norton Show on 9 March 2012, where he was also interviewed along with guests Damian Lewis and Gérard Depardieu.