It was released as a digital download on 8 July 2016 through Sony Music as the lead single from his fifth studio album 24 Hrs (2016).

The song peaked at number 15 on the UK Singles Chart and his since been certified Platinum for selling in excess of 600,000 copies or equivalent streams.

Jessica Mule of Renowned for Sound gave a mixed to positive response in her 3/5 review writing "You Don’t Know Love is a pop synth breakup anthem.

While this one phrase is lyrically placed in the context of not knowing love till it hurts you, it is delivered in a way that also makes it a direct message to the person who inflicted that pain.

[2] Filmed in Las Vegas, the video portrays a woman in the sea before it shows Murs in a hotel room putting on a shirt and suit jacket.

After paying for the ticket, Murs drives through Las Vegas before stopping near the sea and dives into it backwards.