Oiselle, French for bird,[1] is a women's running apparel company started by Sally Bergesen in Seattle in 2007.
[2] Oiselle was the first women-only brand to sponsor college athletes when they provided the uniforms for Yale's track and cross country teams.
[3][4] They also sponsor a professional team, Littlewing Athletics, coached by Lauren Fleshman.
[5] The company was the first brand to sponsor a pregnant athlete in 2013.
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