Ojos Locos (pronounced [ˈo.xos ˈlo.kos], Spanish for "Crazy Eyes") was founded in 2010 by restaurateurs Randy DeWitt, Jack Gibbons, Rich Hicks, and Todd East.

[1] DeWitt, the owner of parent company Front Burner Restaurants, had previously founded Twin Peaks, a chain of wilderness lodge-themed breastaurants, in 2005.

[2] The 2010 opening of the first Ojos Locos restaurant in Dallas coincided closely with the 2010 FIFA World Cup and the chain has consistently emphasized soccer as a principal sport to watch at its locations.

[3] Workers at the chain frequently speak both Spanish and English[3] and The New York Times has singled out the restaurant as an example of an establishment that has thrived even during an anti-Spanish-language political environment.

[12][13] Ojos Locos restaurants feature numerous large screen televisions (including one in each booth)[14] showing Spanish-language sports broadcasts (especially soccer, boxing, and UFC matches).