Immediately following As It Is' 2015 album Never Happy, Ever After, the band played shows across the US on the 2015 run of Vans Warped Tour.

[4] The band went to Los Angeles to start recording the album with producer Mike Green in July 2016.

The aesthetic for the album's promotion was heavily inspired by the 1950s, which was part of an intentional decision to contrast the happy bright sound with the darker and personal lyrical themes.

[7] On 6 February, a music video was released for "Hey Rachel", directed by Joshua Halling.

[14] On 9 October, it was revealed that guitarist Andy Westhead left the band two months prior, citing "feelings and differences had been building up" over the preceding year.