Old England (department store)

The Old England department store was a large retailer in central Brussels, Belgium, partially housed in a notable Art Nouveau building constructed in 1899 by Paul Saintenoy out of girded steel and glass.

The Old England department store opened a new branch location not far from its original building on the Place Royale in 1899, designed by Saintenoy in collaboration with the engineer Emile Wyhowski de Bukanski.

Using a steel superstructure, he negotiated the rather narrow lot that sloped significantly and curved along the line of the street, designing a six-storey building that used a main façade balanced around a projecting central oriel bay, itself crowned by a high arched attic.

Its ornament, painted a dark green like the rest of the structure, curves around the frame to create supporting brackets that mimic the forms of vines and tendrils of plants, hallmarks of the "industrial" type of Art Nouveau design.

The large expanses of glass for the exterior envelope allowed potential customers to easily and casually peruse the items from the street, ultimately drawing them inside to shop more aggressively, and providing a modicum of transparency in the process of selling by declaring implicitly that the company had nothing to hide from consumers.

The Old England department store in 1981, after having been bought by the Belgian State and before restoration