For his performances, Kulik creates a symbolic set of parameters to define the environment which he will inhabit in the persona of a dog, and then devises a series of actions that unfold as a response.
As curator of the Regina Gallery, Kulik became known for his unorthodox approaches such as putting paintings on wheels and hiring people to carry the artworks.
Andrey Monastyrsky, Arsen Savadov, Anatoly Osmolovsky, Dmitriy Gutov, Zhanna Kadyrova, Oksana Mas and other artists were among the participants.
Kulik said "If I could imagine at least 10% of the interpretation that is now being made of my work, I would not only not show it, but I would not even have started it”; it was inspired by “a painful recovery from the trauma associated with splitting up with my beloved wife.
Kulik thought this was an excusable act, as there was a warning label attached to his performance which people chose to disregard, reasoning that his intention was to divulge his angst at the current cultural crisis through the violent anger of a dog.
The incident inspired a scene in the 2017 film The Square directed by Ruben Östlund, where animal actor Terry Notary plays a performance artist who imitates an ape.