He is also a two time World's Ultimate Strongman (2021 in Bahrain and 2021 in Dubai), the 2022 Rogue Invitational champion, and the 2022 Europe’s Strongest Man.

[5] In November, with the absence of perennial favorite Mateusz Kieliszkowski and defending champion Martins Licis, who did not compete due to injury, Novikov won his first World's Strongest Man title, becoming the second youngest man to win the competition at just 24 years 278 days of age, after Jón Páll Sigmarsson won at 24 years 271 days of age in 1984.

Novikov won both World's Ultimate Strongman shows that occurred in 2021: the first in Bahrain in March, and the second in Dubai in September.

In July, Novikov won the Giants Live Strongman Classic in Royal Albert Hall, London.

In doing so, he became the first World's Strongest Man reigning champion to compete at the following year's event and fail to qualify for the final since Magnús Ver Magnússon in 1997, nearly a quarter of a century prior.

In July, Novikov defended his Giants Live Strongman Classic[13] championship in Royal Albert Hall, London, winning 3 of 5 events.

In August, Novikov would place 3rd at the Giants Live World Open, behind Mitchell Hooper and fellow Ukrainian Pavlo Nakonechnyy.

In August, he placed 4th at the 2022 Shaw Classic, breaking two world records on the first day, with a 1210lb hummer tire max deadlift followed by 8 reps on the 110kg circus dumbbell.

In October, at the Rogue Invitational, Novikov won the Cyr Dumbbell Ladder,[14] and was consistent in the other 5 events to win the competition with one of the biggest prize purses in strongman history.