The event was noted for its brute-strength-centricity and expanded the sport to a wider audience outside of Europe and USA.

It also introduced the 'feats of strength' series in 2020, ensuring the continuous expansion of the sport during the Covid-19 pandemic.

The inaugural edition of the competition was held in Dubai, United Arab Emirates and out of a very stacked field of 12 athletes, the Icelandic Giant Hafþór Júlíus Björnsson emerged victorious and was crowned the inaugural champion.

[1] However, on March 13, 2020, they released a statement entailing that it had to be postponed due to concerns over the COVID-19 pandemic, until a new date would be announced when it's logistically feasible.

[3] Events: Truck pull, Arm over arm pull, Silver Dollar Deadlift, Overhead Medley, Super Yoke, Atlas stones [4] Events: Deadlift, Truck pull, Log lift, Medley, Atlas stones [5] Events: Axel Deadlift, Flag Hoist, Circus Dumbbell press, Loading race, Atlas stones [6] Events: Log lift, Super yoke, Farmer's walk, Chain Railway carriage, Atlas stones [7] Due to the postponement of worldwide sporting events and travel restrictions being in place for many countries due to the COVID-19 pandemic, World's Ultimate Strongman announced an at home/private gym Feats of Strength series with differing strongman record attempts to be live streamed for free.