[2] Berlin is known as a "cheap and shabby-chic" city with a lower cost of living than Israel[4] and a growing population of Israeli expatriates.
[5] It is among the cities that now attract "the type who made Tel Aviv cool" – young, single, and often female graduates; artists, filmmakers, musicians, and other members of the creative class.
[4][5] On October 5, the page showed a picture of a Berlin supermarket[10] receipt for a variety of products, including bread, eggs, noodles, orange juice, and three containers of a chocolate pudding dessert.
[6][10] Besides reminding Israelis of the high cost of living in their country, the name of the Facebook page was a distortion of the Zionist ideal of aliyah, using the same verb (olim) to suggest emigration to Germany instead.
[6] Agriculture Minister Yair Shamir stated, "I pity the Israelis who no longer remember the Holocaust and abandoned Israel for a pudding".
[9] He told Channel 2 that he had petitioned German Chancellor Angela Merkel to issue 25,000 temporary visas to accommodate Israelis looking for work in Germany.
[16] On October 14, 2015, The Washington Post revealed that the site owner was Naor Narkis, a 25-year-old former officer of the Intelligence Corps and a freelance mobile app designer living in Berlin.
[4] Narkis had first emigrated to France five months earlier, but was put off by strains of antisemitism and the high cost of living in Paris.